REI Clothing Brand

Embrace Adventure

These print ads are┬áthe first installment for an REI campaign that promotes new clothing and accessory lines for swimming, running and hiking. REI currently has no original products in these clothing lines so I thought there was a huge opportunity to capitalize on.┬áThere’s much more to come on this project so stay tuned to see my extension of this campaign into other categories within REI as well as an in-store display that I’m constructing despite my lack of knowledge about carpentry.

My Roles

Art Director

Graphic Designer

Copywriter

Taylor Brookhouse

Freezing
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REI-Run
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