Camp is a new restaurant opening this summer in Greensboro, North Carolina. The owner is Jake Camp, a UNC alum who wanted a fellow Tar Heel to design the restaurant’s logo. I came up with a few versions of a logo for him which, are pictured below. Jake explained to me that the restaurant was a farm to table joint but that he didn’t want to use those exact words to describe it since the term is so overused. I eventually came up with the slogan, “consciously curated” in an effort to convey fresh, quality food in a different style.