When I first saw cubebot I fell in love with the packaging and knew that I wanted to use it as the foundation of my design. The toy comes in a variety of colors but for this campaign I focused on the classic model. With two awesome headlines and a creative tag line from Brooke Wilson I felt like I captured the attitude and personality of the toy in two print ads. Cubebot is a cross between a Rubik’s cube and a Transformer. It says it’s a children’s toy but I’ll admit I had quite the challenge trying to figure out how to turn him into the cute robot depicted on the packaging.
Brooke Alexa Wilson