Healthcare Purpose Primer

A BCG Project

As an art direction intern with a division of the Boston Consulting Group, I was tasked with doing a deep dive into the world of healthcare and producing a “primer” on how I believed the industry could benefit from consulting services. A team of interns and I worked together to create a high level view of healthcare and its consulting potential. Our aim was to transform the idea of healthcare from this scary term often associated with large price tags and confusing paper work, and turn it into something more meaningful. Our research culminated in a final presentation, which can be viewed in PDF format via the link below.

View Presentation
My Roles

Art Direction

Logo Design

Branding

Presentation Design