Hola, Cancun

President’s Club

Taking off

Every year the top sales people at Trunk Club win a free all-inclusive trip. In 2018, the events team decided to rebrand the President’s Club program as a whole, and asked me to take on the project.

The whole package

I enjoy projects like this because they involve a little bit of everything (branding, UX, and web design). It gave me the opportunity to practice all the areas of design that I love in one project.

Travel guide

The focal point of the project was a micro-site showcasing all the important information trip recipients would need to know, from airport transportation to spa appointments.

The look and feel

Brand identity

I really wanted to get the trip recipients in the Cancun mindset before they even took off. That meant creating a fun and playful brand identity that drew inspiration from the colors of the turquoise waters and pink sand beaches. However, I didn’t want the trip to feel less prestigious because of the vibrant color palette so I balanced it out with an elegant typeface and classic logo.

HOLA, CANCUN

President’s Club

TAKING OFF

Every year the top sales people at Trunk Club win a free all-inclusive trip. In 2018, the events team decided to rebrand the President’s Club program as a whole, and asked me to take on the project.

THE WHOLE PACKAGE

I enjoy projects like this because they involve a little bit of everything (branding, UX, and web design). It gave me the opportunity to practice all the areas of design that I love in one project.

TRAVEL GUIDE

The focal point of the project was a micro-site showcasing all the important information trip recipients would need to know, from airport transportation to spa appointments.

THE LOOK AND FEEL

Brand identity

I really wanted to get the trip recipients in the Cancun mindset before they even took off. That meant creating a fun and playful brand identity that drew inspiration from the colors of the turquoise waters and pink sand beaches. However, I didn’t want the trip to feel less prestigious because of the vibrant color palette so I balanced it out with an elegant typeface and classic logo.