My Relationship with CMYK

Trunk Club Print

A New World

I’ll never forget my first print project at Trunk Club (a set of napkins). There was a big learning curve but I made it through and those napkins ended up being one of my favorite pieces.

Acclimating

In digital, if you make a mistake it can normally be corrected easily. I was used to that so you can imagine my surprise when I realized how permanent my print designs were going to be.

Reflection

Working in print taught me a lot about design that I wouldn’t have learned working with digital alone. It showed me a new level of attention to detail that I now apply to all of my design projects.

National publications

The Esquire ad

One of the “sexiest” projects I got to work on at Trunk Club was a full page ad for Esquire magazine promoting the custom department. As a somewhat recent college graduate I was pretty shocked to get this opportunity to design for a national publication.  I’m not gonna lie, I went straight to CVS when this magazine hit the stands and then called my mom so she could do the same.

Cheers

Coaster design

When the operations team realized we were low on coasters across clubhouses they requested another order as well as a new design. I wanted to carry the sticker design over to the coasters to create some consistency across clubhouses and decided to also use it as an opportunity to bring the company tagline, “making sense of style” to life through some useful style tips.

Adhesive exploration

Sticker design

When my boss one day decided the stickers we used on packaging for all in-house purchases were outdated, he requested that I come up with some new designs. My goal was to create something more exciting than the plain and faded design that we were currently using. I wanted to elevate the shopping experience by adding a small visual touch of luxury.

MY RELATIONSHIP WITH CMYK

Trunk Club Print

A NEW WORLD

I’ll never forget my first print project at Trunk Club (a set of napkins). There was a big learning curve but I made it through and those napkins ended up being one of my favorite pieces.

ACCLIMATING

In digital, if you make a mistake it can normally be corrected easily. I was used to that so you can imagine my surprise when I realized how permanent my print designs were going to be.

REFLECTION

Working in print taught me a lot about design that I wouldn’t have learned working with digital alone. It showed me a new level of attention to detail that I now apply to all of my design projects.

NATIONAL PUBLICATIONS

The Esquire ad

One of the “sexiest” projects I got to work on at Trunk Club was a full page ad for Esquire magazine promoting the custom department. As a somewhat recent college graduate I was pretty shocked to get this opportunity to design for a national publication.  I’m not gonna lie, I went straight to CVS when this magazine hit the stands and then called my mom so she could do the same.

CHEERS

Coaster design

When the operations team realized we were low on coasters across clubhouses they requested another order as well as a new design. I wanted to carry the sticker design over to the coasters to create some consistency across clubhouses and decided to also use it as an opportunity to bring the company tagline, “making sense of style” to life through some useful style tips.

ADHESIVE EXPLORATION

Sticker design

When my boss one day decided the stickers we used on packaging for all in-house purchases were outdated, he requested that I come up with some new designs. My goal was to create something more exciting than the plain and faded design that we were currently using. I wanted to elevate the shopping experience by adding a small visual touch of luxury.