Foxtrot · Web · iOS · Android
Leading up to the pandemic, one of our main initiatives as a company was building up our cafe business. We wanted to be seen as a go to destination for coffee, breakfast, and lunch.
Once the pandemic was in full force, our cafe business was deprioritized as consumer demand was higher for delivery of our market goods like groceries and alcohol. Delivery was now the main focus of our business.
Several months into the pandemic, we saw demand for our cafe items start to increase as people began coming back into our stores. But, we now had people waiting in lines in stores at a time when people wanted to minimize the time they had to physically interact with other people.
We realized it was finally time to reprioritize our cafe business. But this time, we wanted customers to be able to order their favorite items ahead of time and pick them up in store quickly. To earn their trust and their business, we needed to take our cafe business online.
We wanted to craft an experience that gave our customers the ability to quickly purchase cafe items from within the Foxtrot app.
The store team needed a tool to view incoming orders and a way to manage stock of the items the consumer could order.
To give users the ability to customize their orders, we needed to architect a system for modifiers at the item level.
.jpg)
