Leading up to the pandemic, one our main initiatives as a company was building up our cafe business. We wanted to be seen as a go to destination for coffee, breakfast, and lunch.

Once the pandemic was in full force, our cafe business was deprioritized as consumer demand was higher for delivery of our market goods like groceries and alcohol. Delivery was now the main focus of our business.

Several months into the pandemic, we saw demand for our cafe items start to increase as people began coming back into our stores. But, we now had people waiting in lines in stores at a time when people wanted to minimize the time they had to physically interact with other people.