The HR department came to me with the simple ask of incorporating our company values and more employee images. The rest was up to me. So naturally I began by doing research.

I did an in-depth competitive analysis that included career sites from companies like Square who I felt did a really good job of selling their work and their workplace. Then I continued by researching what information is most important for today’s job seekers and what factors convince them to actually submit a job application.

After reviewing my research, I presented it to stakeholders and we aligned on a new structure for our career site. The experience would highlight our values, open positions, our locations, and the benefits of the job.