Trunk Club · Web
In a 2017 Talent Board research report, job seekers were asked to identify what career marketing content has the biggest impact on their perception of a company. 49% of respondents cited company values as the most important factor.
According to IBM Analytics, candidates who are satisfied by their hiring experience are 38 percent more likely to accept a job offer. My goal was to ensure all candidates could easily find potential job matches and seamlessly submit their information directly on the Trunk Club career site.
Since Trunk Club had several offices across the country, I used a map to visualize the spectrum of working locations. Also, each office had its own unique character. I included images of each to showcase that.
I wanted Trunk Club to differentiate itself from other employers by being more specific with the perks of working there. I also wanted to use actual images of our employee coffee bar and rooftop in order to be even more transparent about the unique work environment.